Is-As: Humility in Motion. Purpose by Design

We Didn’t Just Start a Brand. We Started a Safe Space.

WHO WE ARE

IsAsLabel offers reliable, customer-focused, one-of-a-kind products with a message that matters. Since our founding in 2018, we’ve grown from a home office into a global online store built on faith, creativity, and the courage to be different.

We left our day jobs, studied, researched, prayed, and moved with conviction not to chase trends, but to fulfill a vision rooted in truth, alignment, and spiritual responsibility.

Our offerings include:

• Healing garments like the ALONE hoodie
• Wellness tools like Celestial Tea
• Reflective lifestyle pieces — including music with a message

WHAT WE BELIEVE

Is-As is more than a brand it’s a lifestyle transformation.

We believe:

• Humility is not weakness — it’s a powerful strength
• Saying “no” to what doesn’t align is an act of spiritual discipline
• Being humble means honoring your purpose — even when it’s invisible to others
• An Ace is nothing without a King — we move with grace, not ego
• Gut feelings are divine whispers — we trust them

We don’t create to fit in.
We create to overstand fear, act with faith, and stay obedient to what God planted in us.

We don’t just sell clothes or tea; we help people realign with who they are becoming.

THE ROOT OF OUR NAME

Is-As means being what God called you to be as you are.

No masks. No performance. No pressure to conform.

It’s your spiritual identity, lived out in real time.

HUMILITY: OUR GUIDING CODE

“True humility involves understanding and embracing one’s abilities without arrogance.”

Humility means saying “no” when it’s easier to say yes.

It means choosing purpose over popularity.

It’s not about shrinking. It’s about choosing your alignment over approval.

We hold that truth close in every product, every playlist, every post.

OUR PHRASE

We close every drop, prayer, and plan with one truth:

P.H.R.A.S.E.

Purpose, with GOD

Honor your purpose, with GOD

Renew your purpose, with GOD

Achieve purpose, with GOD

Strengthen your purpose, with GOD

Elevate your purpose, with GOD

This isn’t just a brand.

It’s a divine blueprint.

—PHRASE

(Founder, IsAsLabel)